about

us

We're an independent costs comparison tool,

designed to assist consumers who're exploring IVF or ICSI treatments.

......

This site was birthed from witnessing the frustrations and confusions experienced by many couples (including those in our world) when it comes to weighing up the costs of treatment. "This  Can't Be Rocket Science?!", so we thought. To our bewilderment, the information in the public domain is indeed fuzzy.

If you're just starting out, it's likely you'll find difficulty in understanding the fertility centres' published fees. Here's a common one: do you wonder why the advertised out-of-pocket fees commonly assume you've reached the Medicare Safety Net? What if you haven't?   

Guided by ACCC's principles for comparator websites, we're not attempting to be a crusader for patients' rights and we're certainly not influenced by any industry players - but we're advocating for the basic rights of consumers to be informed and to be price-aware when making significant decisions.

With increased clarity and understanding, you and your choice provider can focus on what is truly important - YOUR TREATMENT.  

the 

founder

Emily began her career in a Private Trustee Services outfit of an investment bank in Asia and subsequently headed the department. During her 6-year stint in the industry, her focus was in wealth preservation and succession planning for small business owners to substantial shareholders of public listed companies. She was a regular contributor in financial planning magazines in her area of expertise.

In 2011, she relocated back to Australia and settled in Sydney. For the next 6 years, she was in full time legal practice focusing largely on immigration and administrative law.